Savage X Fenty is Rihanna’s lingerie brand which has made several runway presentations since it launched soon after the powerhouse singer took a break from music and ventured into business. And now, the very first ambassador for the underwear line has been announced and it is fast rising singer, Normani.
The Motivation singer was clad in a sexy red lingerie and matching panty hose with big hair and alluring jewelry posing seductively in front of a mirror and in a rich and glamorous setting.
On why Rihanna picked Normani to be her ambassador, she said: “Normani is the perfect choice for a Savage X ambassador. She exudes confidence and power. Everything she does is executed with passion and the belief she’s going to kill it. That’s why people gravitate towards her.”
Normani who was very pleased to be included in the high profile gig also gushed about Rihanna. She said: “Rihanna is always at the cutting edge and continues to push the boundaries in everything she does. The way she embraces her sexuality and exudes grace is such an inspiration to me and so many other women around the world. Rihanna and Savage X celebrate and empower women of all shapes, sizes, and colours everywhere – it’s a beautiful thing and is truly revolutionary.”
The brand is projected to make much sales now that the iconic Victoria secret annual runway show have officially been cancelled after years of criticism and dwindling sales.